sending_machine_project_title-2
sending_machine_project_scroll
sending_machine_project_title_mobile
sending_machine_daniele_signoriello_02

Sending Machine. A digital foodbank.

Publicis.Sapient partnered with First Love Foundation to introduce an innovative digital vending machine. Unlike conventional vending machines that simply dispense food, this one redirects it to those who need it most. First Love Foundation, a charity based in London's Tower Hamlets—a borough facing significant deprivation—is facing a growing demand for its food bank services.

The Sending Machine revolutionizes the way food bank inventory is managed. Updated in real-time, it showcases images of items urgently required and employs contactless payment technology for convenient purchases by passersby. By synchronizing product availability with food bank distribution schedules, donations are dispatched precisely when needed. This approach not only ensures a consistent supply of non-perishable items but also facilitates the provision of fresh food donations.


Our work has been finalist at SXSW 2020 and shortlisted at Cannes Lions 2019 in the categories Digital Craft and Outdoor Lions. The project also won an Andy Awards and a gold at the Kinsale Shark Festival.

Awards

sending_machine_ui_design_daniele_awards

Awards

sending_machine_ui_design_daniele_awards_mobile

Credits

Creative directors
Jon Usher, Paul Stoeter

Art direction
Daniel Whitehead

Product design & Illustrations
Daniele Signoriello

Animations
Imageynation

Production Design
Benny Casey Studio

Agency
Publicis.Sapient

sending_machine_daniele_signoriello_02
sending_machine_logo
sending_machine_daniele_signoriello_03_1
sending_machine_daniele_signoriello_03_2
sending_machine_daniele_signoriello_05
sending_machine_daniele_signoriello_04
sending_machine_daniele_signoriello_06
sending_machine_daniele_signoriello_07
sending_machine_daniele_signoriello_08
sending_machine_daniele_signoriello_17
sending_machine_daniele_signoriello_09
sending_machine_daniele_signoriello_10
sending_machine_daniele_signoriello_11
sending_machine_daniele_signoriello_14
sending_machine_daniele_signoriello_16
sending_machine_daniele_signoriello_12
sending_machine_daniele_signoriello_13
sending_machine_daniele_signoriello_15
sending_machine_daniele_signoriello_18
nationwide_next_projects_thumbs_1-3
nationwide_next_projects_thumbs_2-2

Next project

home_nationwide_mobile_2

Get in touch

Get in touch

} // call custom javascript smp_custom_js(); // call it again for every page change window.addEventListener("sempliceAppendContent", function (e) { smp_custom_js(); }, false);