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Nationwide. Animated film.

With the launch of the new online remortgage process, Nationwide Building Society offers its members a faster and more consistent decision-making experience for their lending requests. Users encounter shorter and more user-friendly forms, thanks to the integration of Optical Character Recognition (OCR) technology.

Nationwide approached us to create an animated film that not only highlights the benefits of this new tool but also celebrates the dedicated team that brought it to life. Staying aligned with the brand's guidelines, we designed the illustration style, motion, and character elements to convey a strong sense of reassurance and empathy. Through the use of organic shapes and expressive character design, we effectively convey the values of trust and caring.

Credits

Art direction & Illustrations
Daniele Signoriello

Motion Design
Marko Anstice

Animation Script
Faria Ferdous

Agency
Publicis.Sapient

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