hamburger-customhamburger-custom-close
nationwide_project_title-2
nationwide_project_scroll
nationwide_project_title_mobile
nationwidedaniele_signoriello_15_1

Nationwide. Animated film.

With the launch of the new online remortgage process, Nationwide Building Society allows their members to get a faster and more consistent decision on their lending request. Users have shorter and easier to fill form as the tool takes advantage of OCR (Optical character recognition) technology.

Nationwide asked us to create an animated film about the new tool that could highlight its benefits and celebrate the team that developed it. In line with the brand guidelines, the illustration style, the motion and the character design have been build with the aim to express – through the use of organic shapes and facial expressions, a feeling of reassurance and empathy.

Credits

Art direction & Illustrations
Daniele Signoriello

Motion Design
Marko Anstice

Animation Script
Faria Ferdous

Agency
Publicis.Sapient

nationwidedaniele_signoriello_15_1
nationwidedaniele_signoriello_2
nationwidedaniele_signoriello_3
nationwidedaniele_signoriello_4
nationwidedaniele_signoriello_4b
nationwidedaniele_signoriello_5
nationwidedaniele_signoriello_6
nationwidedaniele_signoriello_7
nationwidedaniele_signoriello_8
nationwidedaniele_signoriello_9
nationwidedaniele_signoriello_10
nationwidedaniele_signoriello_12
nationwidedaniele_signoriello_13
nationwidedaniele_signoriello_11
nationwidedaniele_signoriello_14
nationwidedaniele_signoriello_16
pga_next_projects_thumbs_1-2
pga_next_projects_thumbs_2-2

Next project

home_pga_mobile_2-1

Get in touch

Get in touch

} // call custom javascript smp_custom_js(); // call it again for every page change window.addEventListener("sempliceAppendContent", function (e) { smp_custom_js(); }, false);