nissan_project_title-2
nissan_project_scroll-1
nissan_project_title_mobile
A journey of transformation

Inspired by the brand digital strategy around the future of mobility, Nissan Next is a digital space that enables users to get together and be part of live events, explore new technologies and experience vehicle launches like the Nissan Ariya and the New Z Proto. 
Because of COVID-19, Nissan allowed users to join the Nissan Ariya launch event that took place in Yokohama, Japan – through a digital experience. The World Premiere is a deep dive into the reveal of the new Nissan brand and a window on the company's future vision of the automotive industry. It’s a journey that starts from the live broadcast and continues through the virtual tour of the pavilion exhibition.
The Ariya digital World Premiere is an end-to-end customer experience and a place to connect potential customers to other brand digital journeys around the new vehicle. 
After the first week from the site launch, the engagement resulted in one million views globally, with 14,000 users registering their interest in the vehicle purchase. 

Alongside the work created for the Ariya World Premiere, we have also helped the brand to set the foundations of the design system as part of Nissan's latest rebrand.

Credits

Creative director
Jude Gay

UI & Motion
Daniele Signoriello

User Experience
Sandeep Singh Bisran

CGI & Motion design
Lawrence Pearson, Vicky Yang

CGI Design Production
Katana Studios

Production Agency
Designory

Agency
Publicis.Sapient

nissan_world_premiere_signoriello_01
nissan_world_premiere_signoriello_02
nissan_world_premiere_signoriello_03_1
nissan_world_premiere_signoriello_03_2
nissan_world_premiere_signoriello_04_1
nissan_world_premiere_signoriello_04_2
nissan_world_premiere_signoriello_05
nissan_world_premiere_signoriello_06
nissan_next_design_system_signoriello_01-2
nissan_next_design_system_signoriello_03
nissan_next_design_system_signoriello_002
nissan_next_design_system_signoriello_05_1-1
nissan_next_design_system_signoriello_05_2-1
nissan_next_design_system_signoriello_04
nissan_world_premiere_signoriello_07
nissan_world_premiere_signoriello_08
nissan_world_premiere_signoriello_09
nissan_world_premiere_signoriello_10
nissan_world_premiere_signoriello_11
nissan_world_premiere_signoriello_12
nissan_world_premiere_signoriello_13
nissan_world_premiere_signoriello_15
nissan_next_01-1
nissan_next_02-1
nissan_next_03
nissan_next_04
amplifon_next_projects_thumbs_1-1
amplifon_next_projects_thumbs_2-3

Next project

home_amplifon_mobile_2

Get in touch

Get in touch

} // call custom javascript smp_custom_js(); // call it again for every page change window.addEventListener("sempliceAppendContent", function (e) { smp_custom_js(); }, false);