A journey of transformation
Inspired by the brand's forward-looking digital strategy centered on future mobility, Nissan Next provided an online space where users came together to participate in live events, explore cutting-edge technologies, and experience vehicle launches such as the Nissan Ariya and the New Z Proto.
Due to COVID-19, Nissan adapted by inviting users to join the Nissan Ariya launch event in Yokohama, Japan, through an immersive digital experience. This World Premiere offered an in-depth look at the new Nissan brand and its vision for the future of the automotive industry. The journey began with a live broadcast and continued with a virtual tour of the pavilion exhibition.
The Ariya digital World Premiere provided a comprehensive customer experience and connected potential buyers to other digital adventures related to the new vehicle. In just the first week of the site's launch, it received one million global views, and 14,000 users expressed interest in purchasing the vehicle.
Alongside our work on the Ariya World Premiere, we also played a role in establishing the design system for Nissan's latest rebrand.