A journey of transformation

Inspired by the brand digital strategy around the future of mobility, Nissan Next is a digital space that enables users to get together and be part of live events, explore new technologies and experience vehicle launches like the Nissan Ariya and the New Z Proto. 

Because of COVID-19, Nissan allowed users to join the Nissan Ariya launch event that took place in Yokohama, Japan – through a digital experience. The World Premiere is a deep dive into the reveal of the new Nissan brand and a window on the company's future vision of the automotive industry. It’s a journey that starts from the live broadcast and continues through the virtual tour of the pavilion exhibition.

The Ariya digital World Premiere is an end-to-end customer experience and a place to connect potential customers to other brand digital journeys around the new vehicle. 

After the first week from the site launch, the engagement resulted in one million views globally, with 14,000 users registering their interest in the vehicle purchase. 

Alongside the work created for the Ariya World Premiere, we have also helped the brand to set the foundations of the design system as part of Nissan's latest rebrand.