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PGA European Tour

Publicis.Sapient and PGA European Tour collaborated to lay the foundation for a comprehensive brand digital transformation in line with the company's strategy to enhance engagement with golf enthusiasts through digital channels. This strategic shift was designed to bridge the gap between users and the world of golf, offering more intuitive ways to engage with enriched content spanning players, statistics, and news.

The following work focuses on the adaptation of the tablet app, with the aim of delivering a more immersive experience within the PGA ecosystem. Additionally, the app granted users the ability to access live tournament streaming and explore highlights from the Tour archives

Credits

Creative directors
George Freitas, Samuel Ladlow

Art direction & UI
Daniele Signoriello, Daniel Ridgway

User Experience
Ahmad Bitar, Valentina Proietti

Agency
Publicis.Sapient

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