PGA European Tour
Publicis.Sapient and PGA European Tour collaborated to lay the foundation for a comprehensive brand digital transformation in line with the company's strategy to enhance engagement with golf enthusiasts through digital channels. This strategic shift was designed to bridge the gap between users and the world of golf, offering more intuitive ways to engage with enriched content spanning players, statistics, and news.
The following work focuses on the adaptation of the tablet app, with the aim of delivering a more immersive experience within the PGA ecosystem. Additionally, the app granted users the ability to access live tournament streaming and explore highlights from the Tour archives
George Freitas, Samuel Ladlow
Art direction & UI
Daniele Signoriello, Daniel Ridgway
Ahmad Bitar, Valentina Proietti