hamburger-customhamburger-custom-close
pga_project_title_2
pga_project_scroll
pga_project_title_mobile

PGA European Tour

Publicis.Sapient and PGA European Tour collaborated to lay the foundation for a comprehensive brand digital transformation in line with the company's strategy to enhance engagement with golf enthusiasts through digital channels. This strategic shift was designed to bridge the gap between users and the world of golf, offering more intuitive ways to engage with enriched content spanning players, statistics, and news.

The following work focuses on the adaptation of the tablet app, with the aim of delivering a more immersive experience within the PGA ecosystem. Additionally, the app granted users the ability to access live tournament streaming and explore highlights from the Tour archives

Credits

Creative directors
George Freitas, Samuel Ladlow

Art direction & UI
Daniele Signoriello, Daniel Ridgway

User Experience
Ahmad Bitar, Valentina Proietti

Agency
Publicis.Sapient

european_tour_daniele_signoriello_01_1
european_tour_daniele_signoriello_06_1
european_tour_daniele_signoriello_02
european_tour_daniele_signoriello_03
european_tour_daniele_signoriello_11_1_opt
european_tour_daniele_signoriello_11_2_opt
european_tour_daniele_signoriello_07_1
european_tour_daniele_signoriello_04
european_tour_daniele_signoriello_05
european_tour_daniele_signoriello_08
google_next_projects_thumbs_1-2
google_next_projects_thumbs_2-1

Next project

home_google_mobile_2

Get in touch

Get in touch

(function($) { var prev = 0; var $window = $(window); var nav = $('.semplice-navbar'); $window.on('scroll', function(){ var scrollTop = $window.scrollTop(); nav.toggleClass('hide-navbar', scrollTop > prev); prev = scrollTop; }); $(window).scroll(function() { if ($(this).scrollTop() <= 300) { $('.semplice-navbar').removeClass('hide-navbar'); } }); })(jQuery); } // call custom javascript smp_custom_js(); // call it again for every page change window.addEventListener("sempliceAppendContent", function (e) { smp_custom_js(); }, false);