The goal of the redesign project for Dove was to define a digital visual identity that could allow the brand to have a consistent look & feel across different markets. The work has been build on top of the brand legacy and took into consideration values like simplicity and universality.
The brand advocacy on topics like diversity and women self-esteem, evolved into a clean and recognizable space that Dove customers could feel familiar and simplified. A user-centric design experience inspired by customers needs about products and motivational content for the young generations.
Art direction & UI
Daniele Signoriello, Angie Yuanmalai