The objective of the Dove redesign project was to establish a cohesive digital visual identity that could ensure a consistent brand image across diverse markets. This effort was built upon Dove's rich brand legacy, with a strong focus on core values such as simplicity and universality.
Dove's commitment to championing diversity and promoting women's self-esteem guided the transformation into a clean and easily recognizable digital space. This redesign aimed to provide Dove customers with a sense of familiarity and clarity, aligning with the brand's ethos. It also embraced a user-centric design approach, inspired by the needs of customers for both product information and motivational content, particularly catering to younger generations.
Art direction & UI
Daniele Signoriello, Angie Yuanmalai