Gold – A Journey with Idris Elba
'Gold – A Journey with Idris Elba' is a documentary presented by Idris Elba, commissioned by the World Gold Council. It explores the story of gold and how it shapes societies and economies globally.
Produced by Pioneer Production, this documentary marks the second season of the Golden Thread, previously hosted by Professor and Mathematician Dr. Hannah Fry in a five-part series.
AKQA was responsible for crafting the film's branding, global digital campaign, and website. The logo design and digital out-of-home materials were carefully created to reflect the film's theme, drawing inspiration from the interplay of light and reflection found in gold's properties as a metal.
This visual metaphor runs consistently from the logo to the campaign, enriching the film's narrative. As the documentary unveils stories about gold, its sources, and societal impact throughout history, this thematic consistency enhances the visual experience, forging a cohesive and meaningful connection within the film's storytelling.
The visuals below showcase our design work across key deliverables, offering a glimpse into the creative process.
Credits
Creative Director
Paul Ostryzniuk, Natalie Vosloo
UI, UX, Visual Art Direction,
Digital & Branding Motion Art Direction
Daniele Signoriello
User Experience
Jae Julien
Web Developers
Toby Brancher, Sean Hester
Motion Designer & CGI
Doug Higman
Visual Design and Creatives
Tahja Smith, Warrick Shannon,
Manqoba Ringane, Ava Lien Shoshan,
Eleanor Farish
Copywriter
Nat Sequeira
Trailer Editor
Giorgio Gremigni
Technical Director
Andrew Benedetti
Project Manager
Harpeet Bains
Account Director & Programme Director
Sophie Rivet-Martin, Katie Bath
Client Partner
Fadia Al Dandachi
Film Production
Prioneer Productions
Client
World Gold Council
Agency
AKQA
Content Copyright – ©2023 World Gold Council. All Rights Reserved, ©Unsplash.
Gold – A Journey
with Idris Elba
'Gold – A Journey with Idris Elba' is a documentary presented by Idris Elba, commissioned by the World Gold Council. It explores the story of gold and how it shapes societies and economies globally.
Produced by Pioneer Production, this documentary marks the second season of the Golden Thread, previously hosted by Professor and Mathematician Dr. Hannah Fry in a five-part series.
AKQA was responsible for crafting the film's branding, global digital campaign, and website. The logo design and digital out-of-home materials were carefully created to reflect the film's theme, drawing inspiration from the interplay of light and reflection found in gold's properties as a metal.
This visual metaphor runs consistently from the logo to the campaign, enriching the film's narrative. As the documentary unveils stories about gold, its sources, and societal impact throughout history, this thematic consistency enhances the visual experience, forging a cohesive and meaningful connection within the film's storytelling.
The visuals below showcase our design work across key deliverables, offering a glimpse into the creative process.
Credits
Creative Director
Paul Ostryzniuk, Natalie Vosloo
UI, UX, Visual Art Direction,
Digital & Branding Motion Art Direction
Daniele Signoriello
User Experience
Jae Julien
Web Developers
Toby Brancher, Sean Hester
Motion Designer & CGI
Doug Higman
Visual Design and Creatives
Tahja Smith, Warrick Shannon,
Manqoba Ringane, Ava Lien Shoshan,
Eleanor Farish
Copywriter
Nat Sequeira
Trailer Editor
Giorgio Gremigni
Technical Director
Andrew Benedetti
Project Manager
Harpeet Bains
Account Director & Programme Director
Sophie Rivet-Martin, Katie Bath
Client Partner
Fadia Al Dandachi
Film Production
Prioneer Productions
Client
World Gold Council
Agency
AKQA
Content Copyright – ©2023 World Gold Council. All Rights Reserved, ©Unsplash.
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