gold-journey-with-idris-elba-project-title-xl-1
gold-journey-with-idris-elba-scroll
gold-journey-with-idris-elba-project-title-xs-1
gold-journey-with-idris-elba-1
Gold – A Journey with Idris Elba

'Gold – A Journey with Idris Elba' is a documentary presented by Idris Elba, commissioned by the World Gold Council. It explores the story of gold and how it shapes societies and economies globally.

Produced by Pioneer Production, this documentary marks the second season of the Golden Thread, previously hosted by Professor and Mathematician Dr. Hannah Fry in a five-part series.

AKQA was responsible for crafting the film's branding, global digital campaign, and website. The logo design and digital out-of-home materials were carefully created to reflect the film's theme, drawing inspiration from the interplay of light and reflection found in gold's properties as a metal.
This visual metaphor runs consistently from the logo to the campaign, enriching the film's narrative. As the documentary unveils stories about gold, its sources, and societal impact throughout history, this thematic consistency enhances the visual experience, forging a cohesive and meaningful connection within the film's storytelling. 

The visuals below showcase our design work across key deliverables, offering a glimpse into the creative process.

Credits

Creative Director
Paul Ostryzniuk, Natalie Vosloo

UI, UX, Visual Art Direction,
Digital & Branding Motion Art Direction

Daniele Signoriello

User Experience
Jae Julien

Web Developers
Toby Brancher, Sean Hester

Motion Designer & CGI
Doug Higman

Visual Design and Creatives
Tahja Smith, Warrick Shannon,
Manqoba Ringane, Ava Lien Shoshan,
Eleanor Farish

Copywriter
Nat Sequeira

Trailer Editor
Giorgio Gremigni

Technical Director
Andrew Benedetti

Project Manager

Harpeet Bains

Account Director & Programme Director
Sophie Rivet-Martin, Katie Bath

Client Partner
Fadia Al Dandachi

Film Production
Prioneer Productions

Client
World Gold Council

Agency

AKQA

Content Copyright – ©2023 World Gold Council. All Rights Reserved, ©Unsplash.

Gold – A Journey
with Idris Elba

'Gold – A Journey with Idris Elba' is a documentary presented by Idris Elba, commissioned by the World Gold Council. It explores the story of gold and how it shapes societies and economies globally.

Produced by Pioneer Production, this documentary marks the second season of the Golden Thread, previously hosted by Professor and Mathematician Dr. Hannah Fry in a five-part series.

AKQA was responsible for crafting the film's branding, global digital campaign, and website. The logo design and digital out-of-home materials were carefully created to reflect the film's theme, drawing inspiration from the interplay of light and reflection found in gold's properties as a metal.
This visual metaphor runs consistently from the logo to the campaign, enriching the film's narrative. As the documentary unveils stories about gold, its sources, and societal impact throughout history, this thematic consistency enhances the visual experience, forging a cohesive and meaningful connection within the film's storytelling. 

The visuals below showcase our design work across key deliverables, offering a glimpse into the creative process.

Credits

Creative Director
Paul Ostryzniuk, Natalie Vosloo

UI, UX, Visual Art Direction,
Digital & Branding Motion Art Direction

Daniele Signoriello

User Experience
Jae Julien

Web Developers
Toby Brancher, Sean Hester

Motion Designer & CGI
Doug Higman

Visual Design and Creatives
Tahja Smith, Warrick Shannon,
Manqoba Ringane, Ava Lien Shoshan,
Eleanor Farish

Copywriter
Nat Sequeira

Trailer Editor
Giorgio Gremigni

Technical Director
Andrew Benedetti

Project Manager

Harpeet Bains

Account Director & Programme Director
Sophie Rivet-Martin, Katie Bath

Client Partner
Fadia Al Dandachi

Film Production
Prioneer Productions

Client
World Gold Council

Agency

AKQA

Content Copyright – ©2023 World Gold Council. All Rights Reserved, ©Unsplash.

gold-journey-with-idris-elba-1
gold-journey-with-idris-elba-2
gold-journey-with-idris-elba-3
gold-journey-with-idris-elba-4
gold-journey-with-idris-elba-6
gold-journey-with-idris-elba-7
gold-journey-with-idris-elba-8
gold-journey-with-idris-elba-9
gold-journey-with-idris-elba-10
gold-journey-with-idris-elba-11
gold-journey-with-idris-elba-12
gold-journey-with-idris-elba-13
gold-journey-with-idris-elba-14
gold-journey-with-idris-elba-15
gold-journey-with-idris-elba-16
gold-journey-with-idris-elba-17
gold-journey-with-idris-elba-18
gold-journey-with-idris-elba-19
gold-journey-with-idris-elba-20
gold-journey-with-idris-elba-21
gold-journey-with-idris-elba-22
gold-journey-with-idris-elba-23-a
gold-journey-with-idris-elba-23-b
gold-journey-with-idris-elba-24
gold-journey-with-idris-elba-25
nexeon_next_projects_thumbs_1
nexeon_next_projects_thumbs-1

Next project

home_nexeon_next_mobile-1

Get in touch

Get in touch

} // call custom javascript smp_custom_js(); // call it again for every page change window.addEventListener("sempliceAppendContent", function (e) { smp_custom_js(); }, false);